Pop-ups are temporary retail experiences that offer a unique and immersive environment for consumers. These events serve as a creative marketing strategy, allowing brands to connect with consumers in a memorable way beyond traditional retail settings. Aditionally, a VR/AR can transcend physical limitations, reaching a global audience and providing a unique, memorable experience that traditional stores cannot replicate. Creating a virtual world for people to experience the pop-up from anywhere could greatly enhance accessibility and engagement. Offering virtual try-ons would allow customers to explore products in a risk-free environment, increasing their confidence in purchasing Incorporating fun and interactive elements would further elevate the experience, making it memorable and enjoyable
CONCEPT
Creating three walkthrough rooms, each with a distinct theme representing stages of girlhood, adds a narrative and emotional layer to the virtual experience.
The Princess theme could evoke elegance and grace, highlighting beauty products that embody a classic, fairy-tale aesthetic.
Dreamland could offer a whimsical and imaginative space, featuring products that enhance creativity and fantasy.
The Punk theme could be edgy and rebellious, showcasing products that cater to a bold and unconventional style.
This approach not only engages users visually but also creates a storytelling element that enhances the overall experience.
Moodboard
FLOOR MAP
(SORRY NOT AN ARCHITECTURE STUDENT)
COLOUR PALETTE
GENRATIVE AI
PROTOTYPE
